Description

Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice.

Highlights of the chapters include guidance on:

• • Writing and interpreting scientific research
• • Developing science-based messages
• • Addressing misinformation
• • Customizing communications to various audiences
• • Delivering effective presentations
• • Mastering media interviews
• • Using social media, websites, videos, and demonstrations
• • Communicating in business settings—and much more!

Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with words of experience, hands-on strategies, and real-life stories in every chapter, along with objectives, checklists, and key takeaways.

Doody's Reviews

Quotes, Reviews or Testimonials

"While this book will be most useful to nutrition students and nutrition entrepreneurs, there is certainly useful information for those interested in communicating nutrition information in a more effective manner."

-- Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center) Doody's Review

Audience

The author highlights that her primary purpose in publishing this book is to fill the gap and provide nutrition students with more detailed training in nutrition communication. She also acknowledges that the last part of the book focuses on the practicing nutrition professional. While this book covers a wide range of nutrition communication, from face-to-face education to presentations to blogging and other social media outlets, it is heavily slanted to the private practice nutrition professional who needs to utilize these tools to increase their exposure and increase potential clients, whether that is individuals looking for nutrition advice or companies looking to partner with a perceived expert. The author and contributors all appear to be either nutrition professors at universities or nutrition professionals who are in private practice. Chapters co-written by private practice nutrition professionals highlight the different methods they have personally used to communicate nutrition information to their intended audiences.

Table of Contents

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